My name is Monica Rivella. I am a Creative Director based in Milan, Italy. I specialize in Corporate Identity, Below-the-Line, Digital and Web Design.
I graduated at NABA – Milan’s New Academy of Fine Arts in Communication and Graphic Design. My decision to enter the Academy countered my previous academic path, which was math-and science-oriented.
After the Academy, I held several executive positions in prominent communication and branding agencies. My professional breaking point was the last role I covered at Cacao Design, a Milan agency focused on branding. My main interest was the design and development of BTL materials and the coordination of the suppliers involved – printing companies, photographers, stylists and illustrators. That is not so obvious as it sounds: learning the technical know-how was crucial for my growth, and the daily contact with these professionals helped me get acquainted with the “after-the-design” process. My experience at Cacao was an evolving maturity curve: I refined my working method, by learning to communicate the most important messages in a simple yet subtle way.
At the end of summer 2013, I started as a freelance working for national and international clients directly. I love my job and I strongly believe in what I do.