My name is Monica Rivella. I am a Design Director based in Milan. I specialize in Corporate Identity, Below-the-Line, Digital and Web Design.
If I were to use just a few words to describe myself, I would say that I am “hardworking, diligent and always on the go”. I have never felt comfortable settling down. Every day I listen to my inner necessity to evolve, explore, test the borders of my creativity and stretch them as much as possible. I have a multidisciplinary approach and I am mainly focused on a clean, simple and fresh perspective.
I graduated at NABA – Milan’s New Academy of Fine Arts in Communication and Graphic Design. My decision to enter the Academy countered my previous academic path, which was math-and science-oriented. At first, my cultural baggage and rational attitude made me feel like the odd stranger among NABA’s creative population. But eventually I realized that, compared to them, I had a free mindset that bore no artistic preconceptions. As it turned out, I was more curious, which was a great asset.
After the Academy, I held several executive positions in prominent communication and branding agencies. My professional breaking point was the last role I covered at Cacao Design, a Milan agency focused on branding. My main interest was the design and development of BTL materials and the coordination of the suppliers involved – printing companies, photographers, stylists and illustrators. That is not so obvious as it sounds: learning the technical know-how was crucial for my growth, and the daily contact with these professionals helped me get acquainted with the “after-the-design” process. My experience at Cacao was an evolving maturity curve: I refined my working method, by learning to communicate the most important messages in a simple yet subtle way.
And yet again, things changed.
At the end of summer 2013, I decided to start a career as a freelancer. Although my choice may look irrational, I felt I needed to start a new journey. Change is always positive. It helped me see things from different points of view, understand the importance of working with clients with whom I share the same values, and devote my own work to a cause. The road is steep, but the satisfaction in climbing it, great.